Heineken Ignite Makes You the Life, er Light of the Party

Worse case scenario you’ve got a conversation starter and illumination to find your way to the poorly lit club bathroom.

The Heineken Ignite interactive bottle is born from Heineken’s ambition to develop an idea that would create a memorable Heineken experience unlocking the power and possibilities of mobile innovation and technology. To match our ambitions we followed an innovative project methodology developed by Tribal DDB called ‘SPARK’.

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