Minimize the Toy, Maximize the Imagination

I’m a firm believer that children’s toys should meet the imagination halfway, empowering creativity and exploration, rather than present entertainment. In a similar vein, Kukkia’s “Machi” is a simple, minimalist set that allows children to create freeplay creations.


Kukkia means ‘to bloom’ in Finnish and ‘kuki’ means stem in Japanese. The focus of their products is to provide children with tactile and vividly-colored shapes that are both fun and visually stimulating. They want kids to get involved and to use their imaginations to create, change and re-invent how toys are played with.



Via Kukkia



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