Did Ya See?

Google’s been on a creative tear lately, rolling out new products and revamping older ones. But there’s a reason the phrase “search giant” is synonymous with Big G, and it’s always working to return better results. Sometimes that means tweaking its algorithm to prevent SEO-gaming; other times it means dropping over 11 million sites from search results, as the company just did in blocking the .co.cc subdomain. Google classifies it as a “freehost” — it belongs to a Korean company that provides free or cheap domains, often bulk-registered — and after automated scanning revealed a high percentage of malware-hosting sites, decided to scrub the entire lot from its results. Of course, this is something like using a nuclear weapon against cockroaches: it causes a lot of collateral damage, while your real target scurries to its next hideout. Still, we wish Google well in its bravely quixotic mission.