Minimize the Toy, Maximize the Imagination

I’m a firm believer that children’s toys should meet the imagination halfway, empowering creativity and exploration, rather than present entertainment. In a similar vein, Kukkia’s “Machi” is a simple, minimalist set that allows children to create freeplay creations.

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Kukkia means ‘to bloom’ in Finnish and ‘kuki’ means stem in Japanese. The focus of their products is to provide children with tactile and vividly-colored shapes that are both fun and visually stimulating. They want kids to get involved and to use their imaginations to create, change and re-invent how toys are played with.

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Via Kukkia

 

 

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